Raw


Minimally processed, whole-food based nutrition for cats.

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Frequently Asked Questions


What is a raw food diet for cats?

A raw food diet is one that is typically made up of raw muscle andorgan meats, and smaller combinations of bones, vegetables, and supplements. It is designed to mimic the diet a cat would eat in the wild, and provide an abundance of natural nutrition. Raw feeding has become an increasingly popular choice to feed cats. This is due to anecdotal evidence that pets on a raw food diet seem to have more energy, healthier coats, less allergies, healthy weight, cleaner teeth and less poop.




What kind of food should I feed my cat?

Cats are obligate carnivores (as opposed to, say, dogs, who are omnivores), which means they require a diet high in protein and fat, with a low amount of carbohydrates. It's also a good idea to feed cats wet food for at least part of their overall diet, as felines typically acquire most of their moisture from their food. As well, it's a good idea to rotate foods and proteins to help provide variety and also avoid potential issues that can arise from focusing on one specific protein. Taste and texture are very important to most cats, so finding a diet that your cat enjoys is important.

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Why are variety packs a good choice for feeding my cat?

It's important to vary proteins in any pet's diet, to help maintain a balanced diet and avoid potential food sensitivities. Felines are often portrayed a highly selective in their food preferences--and many cats are! Taste and texture are extremely important to many cats, so finding something your cat enjoys is important. Variety packs allow you to feed different flavors and textures and keep things healthy and interesting for your feline best friend.




What is freeze-dried pet food, and why is it a choice for feeding my cat?

Freeze-dried pet food refers to raw or lightly processed ingredients that undergo sublimation, a dehydration process where frozen moisture is removed under vacuum without passing through the liquid phase. This technique preserves the natural nutrient profile, texture, and flavor of raw ingredients while extending shelf life and reducing microbial risk. In today’s premium pet food market, freeze-dried pet food is gaining traction as a smart, shelf-stable option that delivers many of the nutritional benefits of raw feeding with greater safety, convenience, and versatility. As more pet parents turn to minimally processed, whole-food diets, freeze-dried formats offer a way to support optimal health without sacrificing convenience or peace of mind.